As a business owner, there are many different important decisions that you are going to need to make. A lot of these decisions relate to the financial side of your company. Determining what payment methods you are going to accept is a prime example of this. Offering a number of different payment options comes highly recommended, and credit cards are certainly one of the most popular. With that in mind, let’s take a look at the pros and cons of this option in further detail to help you make up your mind.
There is only one place to begin with credit cards, and this is the fact that they are exceptionally popular. If you do not offer credit cards as a payment option, you are going to be missing out on a large chunk of customers. Credit and debit cards represent the most common payment form used today. It is also easier to accept credit card payments than it ever has been. This is something you can find out more about at merchants.services. Ultimately, you can increase your sales through offering credit card payments because you are going to be opening yourself up to a much bigger base of customers. You can also capitalise on impulse buys. People are less likely to make an impulse buy if they have to go and draw out the money to pay for it.
On the flip side, there are a number of cons that are associated with credit card payments. You need to decide if these negatives are substantial enough to prevent you from capitalising on the large number of customers that want to make card payments with you. Accepting credit card payments does mean more work in the form of extra bookkeeping. You are going to need to make sure you have a solid strategy in terms of tracking and balancing all of your credit card processing rates and payments, and any other fees. While we are on the subject of fees, this is another factor to consider. You are going to have the fee associated with setting up a payment gateway, as well as extra credit card processing rates. These fees are small, but they do add up and you will need to account for them.
As you can see, there are a number of different pros and cons that are associated with accepting credit cards at your business. On the whole, most business owners will agree that credit card acceptance is a must purely because you will miss out on a number of customers if you do not provide this option. However, there is, of course, no right or wrong – it is all about what is right for your company.
+++ Collaborative Post +++