If you have already started, or you’re about to start a non-profit organization you know that funds won’t come to you by themselves. It’s the new millennium and marketing is life when it comes to collecting donations. That’s why you need the best possible marketing plan and in this article, we’ll tell you a little something about it in several points that are most important.
Make a plan and know what you want
It is highly important to make a good plan before you begin anything. You can’t build a house without having a plan about how you want to make it. Make a list of what you need and set the goals. Make a strategy and be sure to follow the steps. If you don’t, you can be sure that you’ll get lost just like Alice in Wonderland and have no clue where you’re going.
You can’t win everyone’s heart
Your organization is aimed at a certain target group. You can’t expect to be liked by everyone. You also can’t expect to get a feedback from a group that has nothing in common with your domain. That’s why you need to research well before you start and target your marketing to people who are more likely to be interested in what you do. You can’t sell sand to people in Africa, right? Target well.
Don’t forget about Google
Non-profit organizations are highly appreciated. Even government structures are ready to help, but unless you want a fast career in politics, it’s better to look for other sources. Use Google instead. Google AdWords gives grants to non-profits on $10.000 that you can use to advertise your mission. Make content on your web page and use some specific keywords that based around your agenda. Google is the king of advertisement in the world, so you can be sure that this will be of great help.
Build an audience
When people start recognizing you, they’ll start visiting regularly if they’re interested in your field of work. If you want to keep them coming, you need to find a way to make them visit more often and be in touch with what you do. This means you need to have regular and quality content that will both interest and entertain your visitors.
Use their presence
When people start visiting your blog often, you should use their presence and reach out to them. Make a subtle call to action by showing them that you can both benefit from it. Your goal, of course, is to have an audience that can help. Your job is also to show them that their help is for a good cause and that will certainly make them feel good.
Drip marketing is excellent
Having a large group of visitors and friends is nice, but you need to materialize their presence. A good idea is to begin a drip marketing strategy and send a series of well thought and well-timed e-mails that will encourage people to become donors for your campaign. When you have first-time donors, you can also send them greeting e-mails, insight stories about your organization that will make them feel like a part of the team and similar content that will show appreciation and will also motivate them to donate again.
This is the basic. Marketing today is very complex and offers tools that provide outstanding information if processed well. This is all helpful, however, you don’t need a masters in marketing to set up your own marketing plan and have a successful non-profit organization. Just follow these steps, and work hard for your goal.
David Beeshaw is a blogger who dedicates his time and efforts to helping others fight STIs and HIV. Interested in leading a healthy lifestyle, David is currently supporting raTrust, a non-profit STI and HIV prevention organization.