Perhaps your business isn’t growing as quickly as you would like it to. Maybe you simply want to boost your efforts, or you’re at a loss as to why your business has gone stale and seems to be stuck. This can happen to a lot of businesses. It’s so important in this day and age that business owners are willing to go with the flow when it comes to business, stay ahead of what’s current, and try not to get attached to any single process.
If you’re unsure of where you should go next, you’ll find 8 foolproof ways to grow your business in this post. Take a look and see what you can do:
- Develop A New Product Or Service
Take a look at your current offerings and figure out whether you could offer a new product or service. What could you add that will build upon what you’re already offering? What seems like a product or service that will naturally follow on from what you already offer? What problems do you know your customers face that you can solve? Start brainstorming and figure out what you can come up with.
- Makeover Your Brand
Maybe it’s actually your brand that needs a makeover. If you’ve had the same brand for a while and you feel like a few improvements could be made, go with your gut and get the ball rolling. Maybe it could be simple things, like a website makeover and changing your brand colors. However, it might need to be a little more complicated, like changing your brand name and altering your focus slightly. This will mean spending more money as you’ll have to alter all of your marketing materials and let your clients know of the change, but it could be the right thing to do if you’ve been struggling for a while.
- Speak To Your Audience
If you’re unsure of what to do, take the time to speak to your audience. They are better at telling you what they want, rather than you trying to tell them what they want. Ask them what product or service they really want to see on the market, or ask how they think you could improve your service currently. You could make it an anonymous survey, put out questions and polls on social media, or find another way to get the answers you’re looking for.
- Hit Social Media Hard
Social media is a must in this day and age. It’s only going to get more and more important to businesses, so you better start getting used to it! It really isn’t enough to have social media pages. You need to use them and stay up to date with them. This is why many businesses choose to hire a social media manager rather than go it alone. This person will more than pay for themselves when you consider the queries they could answer, and how they could post interesting information that helps your business establish itself as a guru in your industry. Here are some pointers for social media:
- Post at the right times for each platform
- Make sure you stay ahead of current news
- Respond to people as fast as possible, whether their comments are positive or negative
- Social media is your chance to offer impeccable customer service and for everybody to see
- Post interesting content created by your business, but don’t be afraid to share content from others either
- Social media is not about advertising your business and products. It’s about being social first and foremost
- User generated content is one of the most effective things you can post, so encourage this somehow
Being consistent is one of the best ways to grow your social media channels, so even though they aren’t all that popular now, by using the advice here you should notice a big difference.
- Grow Your Team
Maybe you’re holding your business back because it’s time to grow your team. You shouldn’t make irrational decisions to hire, but you shouldn’t wait a long time when you know your business needs somebody new either. If you don’t have time to make a new hire, consider using a portfolio procurement recruitment agency to help you. Of course there are a few things you should still make sure you take your time with if you decide to hire, such as the criteria you will shortlist candidates by, and what you really need in the role, considering things like skills, experience, and personality to ensure they fit in with your company culture.
- Start Working With Influencers
Influencers can usually be found on social media platforms, and working with them is a great way to grow your business. However, who you work with can depend on your budget, as some of the more popular influencers will want more than a free product to advertise you. Also bear in mind that people have to say when they are advertising a product now. You also need to make sure you’re choosing advertisers that fit in with your business and the kind of people you want to buy from you. Don’t have a ‘any influencer will do’ mentality, as this won’t get you very far and you’ll be giving away product and money for nothing.
- Focus On Your Customer Service Process
Customer service is one of the most important parts of any business. Make sure your customer service team have been trained, that they are all on the same page, and that they are well equipped to make customers feel like they have ‘won’ each time they deal with them. Issues should be dealt with in a way that makes them feel victorious.
- Focus On Keeping Your Loyal Customers Happy
Don’t just go out there trying to gain new customers. Focusing on keeping your loyal customers happy is so important. They are going to be your brand ambassadors, and if you keep them happy they’ll tell anyone who will listen about how great your business is. You can’t buy word of mouth marketing!
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